No other collaboration this year was profiled or anticipated as much as Britney Spears & Iggy Azalea’s “Pretty Girls.”
There are many reasons why this collaboration was the greatest this year:
- Britney, bitch
- Is a decent song
- Has a decent video
- Had a GREAT performance
- Sparked a Twitter meltdown for Iggy Azalea
It was a messy spectacle for the first half of 2015. “Pretty Girls” had been rumored since late 2014 keeping the entire #BArmy on their toes leading up to it’s April release this year. The single was basically just a tiny link of promotion between Britney’s “Britney Jean” era and #B9 having little ambition but to simply promote her highly-successful residency in Las Vegas.
The song had mixed reviews and the video was okay for the most part but the most outstanding gift from this collaboration was their performance at the 2015 Billboard Music Awards. To keep it short, BRITNEY SPEARS KILLED IT. Their performance (obviously pre-taped) sent fans into a frenzy on social media applauding Britney from her outfit to her energetic choreography. It was definitely her most critically acclaimed performance this decade.
The song was a mild success and did GREAT for Britney’s morale. However, it was a career low for Iggy Azalea when she and Britney had a passive aggressive twitter exchange. It was great to see the friendship between Britney and Iggy blossom over the past year from this collaboration. But when Iggy went on an extended Twitter rant, blaming lack of promotion (Britney) for it’s tepid chart and sales performance, Britney fired back with a single shady tweet putting an end to their friendship and the #PrettyGirls era.
This was a big and welcomed surprise for Britney fans because Britney Spears rarely speaks up about her personal life let alone toss out a jab at one of her most recent collaborators. For that day of twitter excitement and the great deal of pride her Billboard Awards’ performance gave myself and her fans, I picked “Pretty Girls” as “The Pop Pyro’s Collaboration of the Year.”